Thank you for having a brief chat during the Chamber of Commerce networking evening. It is a pleasure to get to know you and please let us introduce our company better through this email.
We hope to see you again at other functions.
Mindmeta is a boutique consultancy with a personalised approach for the new China. Mobilising the skills and experience of some of the best practitioners in their respective fields, the Mindmeta team, supported by a top list of specialist consultants, is committed to bridging the divide between Australia and China. Our purpose and our mission is to make business between the two markets an easier and more productive experience for our clients.
Our range takes in a number of sectors and our network of relationships ensures that we can deliver positive results in reasonable time and at reasonable cost. Mindmeta provides a range of “hands on” consultancy services - with an emphasis on market research, branding, public relations, project management - in the following sectors:
- Exploration & Mining
- Internet Technology
- Financial Markets
- Lifestyle
- Media & Communication
Exploration and Mining
China’s increasing use of new drilling, computer and laboratory testing technologies, as well as geo-chemical, geo-physical and remote sensing methods applied to mineral prospecting, opens up significant opportunities for Australian companies in this sector, many of which enjoy global recognition for their leading edge standing in mining techniques and technology. Mindmeta can facilitate communications with relevant authorities in Beijing and elsewhere in China regarding exploration and mining enquiries, technology transfer and sale, investment prospects and other considerations right through to project evaluation and joint venture negotiations.
Internet Technology
Recently China decided to establish the “.cn” domain identity, and in the short time since then over 200 million domain names have been registered under this TLD. The astonishing pace of acceptance and use of the web and internet technologies generally means that companies operating in this sector can no longer ignore the Chinese market.
Overseas companies, large or small to medium, entering the Chinese market need to ensure that they ride this wave of enthusiasm rather than be drowned by it. They need to provide information in Chinese and adapt to Chinese styles, and they need to register a “.cn” domain. Mindmeta Design can assist with culturally sensitive designs, a translation service and manage registrations.
Financial Markets
The Chinese market, combined with the Hong Kong Stock Exchange, is now the world’s second largest by market capitalization. Globally it is now the largest for IPOs, surpassing even the US, prompting many offshore investors and financial institutions to more carefully follow deal flows in China. At Mindmeta we have the expertise and resources to assist financiers and investors in their due diligence evaluation of such developments and the opportunities they might present.
Lifestyle
The China boom of the last ten years in particular has seen an unprecedented explosion in consumer interest and consumption of a wider and wider range of lifestyle products and services. Besides the colossal numbers involved, the new China presents the unique prospect of an essentially virgin market. That said, for those brand holders and service providers who would like to enter the market there are many pitfalls surrounding the well of opportunity. Mindmeta can assist your company to avoid the pitfalls and maximise its access to this new and huge world of opportunity.
Media and Communication
China is dominated by Xinhua News Agency and its various spin-offs. In terms of English-language media, there exist the two major newspapers and the limited foreign-owned cable or satellite television programming. Global financial news networks – such as Reuters, Bloomberg, Dow Jones and Thomson – are also available.
Most of the coverage on the latter however is about foreign joint ventures and news of major brands, seldom does it include news about local Chinese companies outside of the top 100. One of the key reasons for this state of affairs is the lack of appropriate translation services. Mindmeta can provide a useful translation and evaluation service for foreign interests and companies who want access to financial content, especially trade related and publicly available information about Chinese companies.
