In May 2004, M!ndMeta was engaged to conduct market research into coffee in China for an Australian company. The objective of the market research was to identify opportunities from a timing, geographic and viability perspective bearing in mind that there were already many other coffee brands in China.The engagement required that we travelled to Beijing and Shanghai, as well as a number of regional centres conducting on the ground coffee sampling as well as making use of our network to identify locations; coffee pricing at both wholesale and retail; and building a strategic plan for initial entry.
M!ndMeta worked with local market research companies to deliver the physical sampling results, used our own Consultants to formulate pricing strategies, identify locations for a retail store and wholesale business; and delivered the strategic plan that included partnering strategies, marketing and branding strategies. In Sept 2005, M!ndMeta finalised a leasing agreement for the Australian company, DownUnder Coffee.