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ImageRecently China decided to establish the “.cn” domain identity, and in the short time since then over 200 million domain names have been registered under this TLD. The astonishing pace of acceptance and use of the web and internet technologies generally means that companies operating in this sector can no longer ignore the Chinese market. Lenovo’s acquisition of the IBM PC division further underlines the view that the Chinese uptake of the new electronic communication technologies will likely outpace any previous market expansion anywhere in the world. The explosive uptake of mobile phones from almost nothing 8 years ago to over 250 million units today is further testimony to this phenomenal growth rate.

Overseas companies, large or small to medium, entering the Chinese market need to ensure that they ride this wave of enthusiasm rather than be drowned by it. They need to provide content in Chinese and adapt to Chinese styles and more, and they need to register a “.cn” domain to engage in the booming e commerce market.
Mindmeta Design can assist with Internet and Information Technolgy; web design, international standards business translation and manage registrations with local firms and to then  optimize  market reach.
 
 

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