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Market Research
How to Market Print E-mail
ImageThe unique characteristics of the Chinese market are not obvious and have eluded many foreign companies, including some of the best, much to their cost.

Mindmeta has the resources and contacts to conduct the full range of appropriate market surveys and due diligence assessments for your product or services. It can also devise an entry and going to market strategy, business structure formulation and negotiation, funding and finance structure determination which will enable your company to implement the 'product' of that informed assessment.
 
Coffee in China Print E-mail
ImageIn May 2004, M!ndMeta was engaged to conduct market research into coffee in China for an Australian company. The objective of the market research was to identify opportunities from a timing, geographic and viability perspective  bearing in mind that there were already many other coffee brands in China.

The engagement required that we travelled to Beijing and Shanghai, as well as a number of regional centres conducting on the ground coffee sampling as well as making use of our network to identify locations; coffee pricing at both wholesale and retail; and building a strategic plan for initial entry.

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